How C.H. Robinson Unlocked 100+ Customers through the NetSuite Marketplace.
How C. H. Robinson unlocked the NetSuite marketplace for 100+ customers with ExtendApps.
Results
100+
high CLV logos added via the NetSuite marketplace
500+
estimated hours saved in internal development by leveraging ExtendApps
10k+
shipment bookings unlocked and managed by SuiteApp
Industry
Freight & Logistics
Company Size
Enterprise
Services Provided
NetSuite SuiteApp Design & Build, Go-to-market support, Customer Success
The Challenge: Replacing a Complex, Costly iPaaS Integration, Fast.
C.H. Robinson saw a clear opportunity in the Oracle NetSuite market and identified a sizeable population of high-LTV customers—yet had limited internal bandwidth to move quickly within NetSuite’s complex ecosystem. At the same time, shared customers were working across separate systems and manual processes that added time to launches and complicated order management. ExtendApps developed a scalable NetSuite synchronization app to automate data flows, create a single source of truth, and provision new customer records across both platforms—streamlining onboarding, reducing administrative overhead, accelerating joint go-to-market efforts, and delivering measurable value for C.H. Robinson, NetSuite, and their customers.
C.H. Robinson and ExtendApps delivered an end-to-end solution—moving from stakeholder alignment and discovery through rapid design, iterative build, NetSuite certification, and production launch—to deliver a scalable SuiteApp that automates shipment syncing, real-time rate quoting, and customer provisioning inside NetSuite, streamlining onboarding and accelerating joint go-to-market outcomes.
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The delivery combined close collaboration with C.H. Robinson to map workflows and prioritize an MVP, an event-driven, supportable architecture built to NetSuite best practices, iterative sprints with frequent demos and pilot validation, and full SuiteApp certification followed by coordinated production rollout and enablement. Post-launch we put monitoring, reconciliation logs, admin tools, and an enhancement roadmap in place to ensure reliable operations and continuous improvement.
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Alignment & discovery: set objectives, success metrics, and mapped customer workflows.
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Design & build: prioritized an MVP, implemented an event-driven integration, and delivered in agile sprints.
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Test & certify: validated in sandboxes with pilots, completed NetSuite certification.
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Launch & enable: deployed to production, trained users, and provided GTM support.
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Operate & iterate: monitoring, admin tools, reconciliation logs, and a prioritized enhancement backlog.
The Results
Increased New Logo Acquisitions by 40% with the help of ExtendApps.
Added over 100 new Logos, from the NetSuite Marketplace
Designed, built and market launch in less than 6 months, thanks to ExtendApps expertise and experience
Able to maintain integration without adding headcount, new features and NetSuite standards maintained through C.H. Robinson-ExtendApps partnership
Higher rates of usage/engagement, from customers using both NetSuite and Navisphere.
Our Client's Words
What the ServiceTitanteam had to say about their experience working with ExtendApps.
“They are professional every step of the way, and everything they build for us is high-quality.”
Ryan Naughton
Customer Integration Manager
100+
high LCV logos added through NetSuite marketplace.
Just 1.
internal resources required in addition to ExtendApps partnerships.
