Case Study

Helping ServiceTitan Unlock $50M+ in NetSuite Opportunities.

ExtendApps partnered with ServiceTitan to design, build, certify, and launch a configurable SuiteApp that brought ServiceTitan into NetSuite—delivering BFN/SDN certification, API enhancements, and go-to-market support in a single release cycle and unlocking $30M+ in NetSuite opportunities and $10M+ in CLV soon after launch.

Results

100+

Opportunities unlocked

ServiceTitan capabilities supported by SuiteApp

>75%

months to launch wide-spread MVP SuiteApp

<7

Industry

Residential Trade Software

Company Size

Enterprise

Industry

NetSuite SuiteApp Design & Build, SuiteApp Support, Customer Success

The Challenge: Bringing Two Industry Leaders Together Through a Best-In-Class Integration

ServiceTitan is the leading platform for the trades—powering operations, scheduling, dispatch, and field service for thousands of contractors. As more of their customers scaled into the mid-market and enterprise segments, demand for a modern, deep integration with Oracle NetSuite surged.

But building a SuiteApp that met the expectations of NetSuite finance teams, respected the complexity of ServiceTitan’s domain, and was ready for certification and ecosystem distribution required expertise beyond the internal roadmap.

ServiceTitan needed a partner who could:

Lead product design with an understanding of both platforms
Identify which ServiceTitan capabilities would matter most to NetSuite organizations
Map technical gaps—and recommend enhancements to ServiceTitan’s own API and internal product
Build a scalable, configurable SuiteApp that could serve a broad and diverse customer base
Drive the full Built-for-NetSuite (BFN) and SuiteCloud Developer Network (SDN) certification process
Support go-to-market efforts through demos, enablement, and on-site customer engagement

They partnered with ExtendApps.

The Solution: A Robust, Highly Configurable SuiteApp Engineered for Scale

ExtendApps worked as a direct extension of ServiceTitan’s product, engineering, and partner teams—leading the initiative from discovery through market launch.

Designing the Integration the Market Expected

We began by defining:

The core ServiceTitan workflows and data objects essential for accounting, revenue, and reporting
What NetSuite finance teams would expect to see and control inside their ERP
How configuration should work across different types of trade businesses and financial structures

This resulted in a clear, validated blueprint for an MVP that balanced depth with usability—and a roadmap for post-launch features.

Closing Technical Gaps & Guiding ServiceTitan’s Internal Teams

As part of the process, ExtendApps:

Identified where ServiceTitan API capabilities needed expansion
Delivered concrete requirements and recommendations for their dev teams
Provided architectural guidance to ensure long-term interoperability

This upstream collaboration ensured the SuiteApp could scale with ServiceTitan’s future product direction.

A Full Build: Development, Testing, Documentation & Certification

ExtendApps executed the entire SuiteApp lifecycle:

Built a flexible integration engine capable of handling complex mappings and workflows
Conducted deep functional testing, certification testing, and edge-case validations
Produced customer-ready documentation and admin guides
Led ServiceTitan through BFN and SDN certification, ensuring the SuiteApp met Oracle’s performance, security, and compliance standards

Go-to-Market Support Across Both Ecosystems

ExtendApps didn’t stop at engineering.

We partnered on:

SuiteWorld launch preparation
ST Pantheon demos and on-floor customer engagement
Sales enablement and solution engineering
Customer success planning and early adopter support

ServiceTitan entered the market with confidence—and with a team capable of supporting customers from day one.

How We Did It

Led the end-to-end product design and UX definition
Identified technical gaps and advised ServiceTitan on product and API enhancements
Built a robust, configurable SuiteApp capable of supporting diverse accounting models
Tested extensively across real-world scenarios
Developed documentation for admins, users, and implementers
Guided ServiceTitan through the complete BFN and SDN certification processes
Supported the SuiteWorld and Pantheon launches with live demos and customer interaction
Provided ongoing sales engineering, customer support, and success enablement

The Results
$30M+ in Customer Lifetime Value (CLV) Unlocked at Launch
The SuiteApp immediately opened the door to a pipeline of high-value NetSuite prospects.

$10M+ in Closed-Won Deals in the First Wave
Early success validated the need for a deep, modern ServiceTitan–NetSuite integration.

A Stronger Partnership With Oracle NetSuite
With a certified SuiteApp and strong customer traction, ServiceTitan strengthened its strategic alignment and co-sell opportunities within the ecosystem.

A Scalable SuiteApp Built for the Long Term
The integration now serves as a foundation for continuous improvement, deeper automation, and expanding financial workflows.

ExtendApps: Turning Platform Ambition Into Ecosystem Success

ServiceTitan’s story is proof of what’s possible when deep platform knowledge, rigorous engineering, and go-to-market alignment come together. ExtendApps helps fast-growing SaaS companies enter and scale within the NetSuite ecosystem—unlocking new revenue, new customers, and new partnerships.

Our Client's Words

What the ServiceTitanteam had to say about their experience working with ExtendApps.

Adam Hazzout

Director of Partnerships