Supporting Uber Freight TMS Modernization
With the acquisition of TransPlace TMS, Uber Freight set out to modernize the TMS solution by focusing on strategic integrations, prioritizing Oracle NetSuite. ExtendApps was there to help them realize the goal.
Results
<40
hours required of the busy Uber Freight product team to design and delivery SuiteApp
<7
months to design, build, test and launch MVP SuiteApp
>$2m
in pipeline immediately unlocked with SuiteApp.
Industry
Freight & Logistics
Company Size
Enterprise
Services Provided
NetSuite SuiteApp Design & Build, Go-to-market support, Customer Success
The Challenge: Supporting Uber Freight TMS Modernization
With the acquisition of TransPlace TMS, Uber Freight set out to modernize the TMS solution by focusing on strategic integrations, prioritizing Oracle NetSuite. ExtendApps was there to help them realize the goal.
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With a growing number of shared customers using NetSuite, C.H. Robinson saw a clear opportunity to improve the shipping experience while unlocking the strategic Oracle NetSuite ecosystem. Many users were manually entering shipment details into NetSuite and handling quotes through a time-consuming back-and-forth process. While it got the job done, it created extra steps and left room for delays or errors. There was a better way—one that could streamline workflows, save time, and make shipping simpler and smarter for everyone involved.
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ExtendApps partnered with C.H. Robinson to design, build, and launch a custom SuiteApp that brought advanced shipment syncing and real-time rate quoting directly into NetSuite. The solution was thoughtfully developed to fit seamlessly into customers’ existing workflows, eliminating manual steps and unlocking instant access to C.H. Robinson’s powerful logistics capabilities.
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The Solution.
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ExtendApps collaborated closely with the Uber Freight team through onsite requirements workshops to define key requirements, identify technology gaps, and rapidly design a SuiteApp tailored to customer needs. The agile approach ensured a fast, effective build that delivered real value from day one.
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ExtendApps built the Uber Freight TMS SuiteApp using modern best practices, fully aligned with Oracle NetSuite’s requirements to ensure performance, compliance, and reliability. Designed to be both supportable and extensible, the SuiteApp provides a solid foundation that can scale and evolve with customer needs.
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ExtendApps led the SuiteApp certification process and partnered with Uber Freight to plan and execute a successful go-to-market strategy—all within just a few months. Their end-to-end involvement ensured a smooth launch and rapid adoption across the customer base.
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How We Did It.
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Created a plan to design, build and launch a Uber Freight TMS SuiteApp inside of 6 months
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Evaluated and Advised Uber Freight's existing technology and API capabilities, advising their in-house technical team on what and how to build in order to support and bi-directional NetSuite
Designed with TMS Users in mind ensuring the functions and flows added value, and the UI/UX matched NetSuite/TMS user expectations
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Developed and Tested a strong MVP product with a highly defined product roadmap. Testing (both human and automated) was executed to ensure performance matched real-world
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Lead BFN & SDN Certification to ensure that the TMS SuiteApp met Oracle NetSuite standards for performance and safety, ensuring Uber Freight could launch their app in the NetSuite app store and unlock the NetSuite ecosystem
The Results
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Full Built-for-NetSuite Certification, unlocking the NetSuite marketplace and ecosystem for Uber Freight sales and marketing
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Immediately Unlocked and won 5+ Opportunities, Uber Freight able to add large CLV logos previously unwinnable to to their NetSuite requirements
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Quickly Added 15+ Leads to Pipeline, via NetSuite's two-way sales referral program (exclusive to SDN members)
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Live on 3 implementations in first 6 months, 3 large-scale TMS and NetSuite go-lives in 6 months (reduced from 12-13 months)
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Our Client's Words
What the ServiceTitanteam had to say about their experience working with ExtendApps.
“ExtendApps was really the key partner for us to enter the Oracle NetSuite market. They understand deeply the ecosystem, and they guide us strategically. Without them, we would not maximize this partnership so quickly. They helped us see the opportunity and move with confidence.”
Nathalie Lallet
Head of Partnerships
10+
high TLV logos added to pipeline via NetSuite app
$200k
annual savings in having ExtendApps as partner vs. direct hire.
