A Survey: How has Having a NetSuite SuiteApp Impacted Your Business?
We spoke to and surveyed 143 Software Companies that have built a NetSuite SuiteApp to integrate their offering to NetSuite. We asked them about their reasons for building an app, the process, and the results. This is what they said.
We surveyed 143 organizations with NetSuite SuiteApps. Here's who responded:
SMEs with <$50m in Revenue
Large Enterprise with $50M+ in Revenue
A Little Context.
The NetSuite Marketplace is made-up of organizations across multiple industries. They are cloud-first, invest heavily in software and they are ready to spend on optimization:
Total number of unique NetSuite customers in 2022:
32,000+ NetSuite Customers
What Was Your Motivation for Building a NetSuite App?
Here's how our respondents answered the question (Hint: It's all about acquiring new customers and growing their businesses.)
Clients & Prospects Requested NetSuite integration
NetSuite Invited/Requested they Join the Program
New Customer Acquistion Strategy
How Long Did it Take to Build the App?
The respondents estimated the entire SuiteApp build process proceeded along the following timelines:
Project Completed within 8 months
Project Completed within 6 months
Project Required more than 12 months to complete
Note: The average ExtendApps SuiteApp project requires between 4-6 months.
How Many New Customers Have You Acquired Via NetSuite Marketplace?
It's the #1 reason to invest in a NetSuite App. The vast majority of organizations that build NetSuite SuiteApps grow their customer base significantly:
Average New Customers Per Year
Average number of new customers acquired/won through the NetSuite Marketplace
22 Per Year*
*Average number of new customers acquired/won through the NetSuite Marketplace
Where Do Your NetSuite Leads Come From?
Being in the NetSuite SuiteApp marketplace has its advantages. While your app adds value to the NetSuite ecosystem, you see rewards:
68% of New Leads from NetSuite Direct Referrals
22% of New leads from NetSuite Partners
11% of New Leads from SuiteApp.com
Time to ROI on SuiteApp Investment
Once the investment was made, our respondents reported Return on their NetSuite SuiteApp investment along the following timelines.
ROI Inside of 6 months.
ROI Inside of 3 months.
ROI Inside of 12 months.
Have not yet achieved ROI.